Business Details
Oakobing, a shaved ice restaurant located in Los Angeles, CA, is renowned for its delicious and creatively presented shaved ice desserts. Aiming to expand their business, refine their online branding, attract more customers, and eventually start a franchise, Oakobing sought our expertise in web design and digital marketing.
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We started by understanding Oakobing's brand and the vibrant, refreshing essence of their shaved ice desserts. The website design featured light pastel colors to represent the cool and delightful nature of shaved ice. High-quality photos of their creative desserts were prominently displayed, making the site visually appealing and engaging for visitors.
The branding was refined to reflect Oakobing's fun and refreshing identity. A clean and modern layout, combined with playful typography, ensured that the website exuded the right vibe. Consistent use of light pastel colors created a cohesive and attractive visual identity that resonated with their target audience.
High-resolution photos of the shaved ice desserts were showcased throughout the website, enticing visitors with their visual appeal. Detailed menu pages provided descriptions and images of each item, making it easy for customers to browse and decide on their orders.
The website was designed to be fully responsive, ensuring an optimal viewing experience on all devices, from desktops to smartphones. Clear navigation and an intuitive user interface made it easy for visitors to find information about the menu, locations, and contact details.
A comprehensive SEO strategy was developed to improve Oakobing's online visibility. Extensive keyword research specific to the dessert and shaved ice industry was conducted, and the website content was optimized accordingly. On-page SEO practices, including meta tags, alt texts, and an improved site structure, were implemented to boost search engine rankings and drive organic traffic.
To support Oakobing's goal of starting a franchise, we created a dedicated section on the website with information about franchising opportunities. This section included details about the franchise process, benefits, and an inquiry form for potential franchisees, helping to attract interested parties and expand the business.
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