The Context:
Houston Engineering had built a stellar reputation through unwavering attention to detail and hands-on leadership in MEP engineering. Yet their digital presence failed to convey this same level of excellence. Potential clients and recruits couldn't fully appreciate Houston's capabilities based solely on their outdated online presence, creating a disconnect between their exceptional work and their brand perception.
The Concept:
We engineered a modern brand identity that would resonate with both clients and potential hires. The original cube logo evolved into a sophisticated hexagonal "H-E" mark with a strategic color palette: navy blue conveying trust and reliability, paired with rich red signaling excitement and innovation. This balanced combination speaks to Houston's unique position at the intersection of stability and forward-thinking engineering.
The Execution:
Our team built an immersive digital experience featuring custom animations and 3D models that showcase Houston's projects with depth and dimension. We implemented features specifically designed to support their business goals: a streamlined hiring process to attract top talent, SEO-optimized content structure for greater visibility, an easily updatable portfolio system, and a professional resource center to establish thought leadership in their field.