Engineering Excellence: Transforming Houston Engineering's Digital Presence
The Client
Houston Engineering, founded by Chris Houston and his father, has built their reputation on unwavering attention to detail and hands-on leadership in MEP engineering. While their work spoke volumes about their capabilities, their digital presence wasn't telling the same powerful story.
Despite being one of the most respected MEP engineering firms in their industry, Houston Engineering's digital presence was holding them back:
A lackluster website with broken links failed to reflect their prestigious reputation
Their original CAD-designed logo, while functional, needed modernization
Top engineering graduates weren't discovering their opportunities
First, we engineered a modern brand identity that would appeal to clients and potential hires
We transformed the original cube logo into a sophisticated hexagonal "H-E" mark, carefully selecting colors that tell Houston's story:
- Navy blue to convey trust, calm, and reliability
- Rich red to signal excitement and dynamic opportunities
- A balanced combination that speaks to both stability and innovation
Then, we built an immersive digital experience with custom animations and 3D Models
We created custom elements that bring their engineering expertise to life:
- Dynamic 3D models showcasing pipes and electronics
- Interactive scrolling animations that engage visitors
- A scalable project showcase powered by Webflow CMS
- High-quality imagery that properly represents their modern projects
Finally, we optimized for growth
We implemented strategic features to support Houston's recruitment and business goals:
- Streamlined hiring process
- SEO-optimized content structure
- Easy-to-update portfolio system
- Professional resource center
The Impact
The transformation positioned Houston Engineering as a digital leader in their field:
Successful Recruitment
Attracted multiple high-quality engineering candidates
Industry Leadership
Established as a top-tier MEP engineering design firm in New York
50% Traffic Increase
Strategic SEO improvements dramatically expanded their reach
Huston Engineering
Business Details
We implemented strategic features to support Houston's recruitment and business goals:
- Streamlined hiring process
- SEO-optimized content structure
- Easy-to-update portfolio system
- Professional resource center
Our Approach
First, we engineered a modern brand identity that would appeal to clients and potential hires
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